How Content Marketing can be a critical asset for businesses
- dillondubois14
- Jun 20, 2021
- 3 min read
So you might be wondering, why content marketing is so important? With the B2B marketing environment progressing online companies are willing to make substantial investments in digital content marketing. Every digital marketer has their favourite tools for myself It's, Canva and the Adobe Creative Suite of products that I rely on to create my content. Content marketing helps grow; sales, engagement levels, develop a brand's presence/SEO, build trust with your audience, generate leads, and develop a style/voice. Watch the video below from Neil Patel on the impact of content marketing and how it is changing in 2021.
Content Marketing Benefits:
You'll have better traction on social media: Creating trendy content can help you build a presence. A big following doesn't mean traction either, you need to build branded content.
You'll cultivate loyal brand fans: Brand fans can be as loyal at promoting your business as your own family.
Quality content can build brand awareness: Content marketing can build awareness in a unique way. Make your product available everywhere your potential customers may be looking for it.
You'll save money on your marketing strategy: It is the cost effective marketing strategy; paid ad's, video marketing, blog writing are all more cost effective then traditional marketing.
Great content can position your company as an authority in your industry: It is wise to incorporate metrics into your strategy as businesses are increasing their budgets in this space.
Your business will become more visible thanks to SEO: With a developed pillar/cluster model your content will help you rank higher in search engines.
Original content can improve conversions: Branded original content can help increase visibility by 35%, just make sure each post contains a CTA.
Your audience will stick around longer: It captures your audiences attention and can consistently reinforce a positive brand impression.
Your audience will trust you: Brand reputation can be amplified by the right content appearing at the right timing.
You'll generate more and better leads: CTA's in your content lead to new leads.
Content Marketing Agencies (Freshgigs.ca):
These are a few digital marketing agencies In Canada, I would suggest to consider for your B2B business digital marketing campaign. The link to the full article and company snapshot is below.
Massive Media.
Eighty-Eight.
Jelly Digital Marketing & PR.
Social Media 55.
Bob's Your Uncle.
Strano + Pettigrew Design Associates.
Forge and Smith.
Arcane Marketing. Arcane is the original digital-first agency.
OKD Marketing.
Cundari
Giants & Gentlemen
Let's Get Optimized
Quotes from Digital Marketing Professionals in 2021:
Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page. Lindsay Kolowich (Hubspot Academy).
Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. (Jimmy Wales).
When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits. (Ted Rubin).
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. (Pierre Omidyar).
We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth. (Gayle Fuguitt).
References:
https://www.freshgigs.ca/blog/canadas-top-marketing-agencies-15-marketing-firms-to-work-for-in-2020/
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