10 Tips Step-By-Step Guide How I create My Digital Media!

Everyone has a favourite platform that they rely on to create eye catching content. For me It is Canva as in my opinion; it's easy to use, it's easy to edit, combine templates and can create custom made graphics from their app to post to your social sites with very little effort.

Adobe Creative Suite

Now you are probably asking yourself what are my other options? Well, Adobe Creative Suite has an abundance of different outlets for every creative goal.

Adobe Photoshop- You can use Photoshop to edit, composite and create masterful images/graphics using magical effects in Lightroom or other applications. I used Photoshop to create new billboards for Autospa's new location as a collaboration with Pattison's design team.

Adobe Illustrator: Vector art and illustrations focused.

Adobe Indesign: Designing and publishing tool for print and digital media.

Adobe Premiere Pro: Professional film and video editing, excellent for Youtube video.

Adobe Magento Commerce: Create site content with drag and drop tools.

10 Simple Design Tips Guide

1. Colour- Don't use a lot of different colours, keep the essential information highlighted.

2. Callouts- Only use these to highlight crucial information.

3. Keep it simple- No Unnecessary design i.e. charts or ornamental illustrations.

4. Proportion- Make sure all data is sized accordingly, no skewed images.

5. Data- If you have to use graphs keep them minimal don't overwhelm viewers.

6. Illustrations- Images must match the tone and subject matter If not don't use it.

7. Icons- Should be; simple, universal, easy to understand and never distract the viewer.

8. Spacing- The message can become cluttered when there is too much information.

9. Layout- Present content and align your elements to maintain consistency.

10. Typography- Keep it legible, there are different types for different content as well.

Wrapping Up

The graphic content in this blog post was created by Canva or Adobe Photoshop for Autospa or Crossroads Christian Media Group and optimized as print/digital media. The content exemplifies the 10 strategies discussed in this blog post. The post below demonstrates how quotes can be an effective tool as long as It doesn't distract from the title and graphics of the post. How you design your content has to be unique for; every platform, publication source or SEO/SEM. For social media all content should be diversified; Facebook, Instagram, Twitter, Tik-Tok, Pintrest, Tumblr, Snapchat, etc. In future posts I will touch upon tactics for SEO and SEM as well as strategies for specific industries like copywriting. Please subscribe to my newsletter and request topics you'd like to learn more about in a future post.